Case Study
Prototype
About ChefCircle
Chef Circle is a social media platform dedicated to all things cooking- recipes, lessons, and photo sharing for anyone who wants to cook, from chefs to novices.
Overview
This design process relied on gathering insights from user surveys, and used that information to create a prototype. The final product design allows users to create and share recipes and photos of their culinary creations.
Process
Phase 1:
Discover
Survey Possible Users
Social Media and Forum Research
Survey
I conducted an online survey with 5 users that fell into my target demographic: people who use other forms of social media.
“ I have like a million recipes saved from Instagram or Pinterest but I rarely end up coming back to them.”
“Something like a Goodreads for cooking would be cool. I’d love to challenge friends at cooking competitions.”
Phase 2:
Define
User personas
Journey mapping
Goals based on pain points
User Personas & Journey Maps
Using the data collected from my survey, I created a user persona and journey map for their responses.
Goals Based on Pain Points
Create a systematic way to find recipes and save them all into organized folders.
Have tutorials customized to the users needs and connected to recipes
Design a space where one can share their culinary work with all their cooking-interested friends
Phase 3:
Ideate
Create task flows
Taskflows
With the understanding the main pain points, I created a simple taskflow for a user creating a post.
Phase 4:
Design
Key Screens
