About MD+I

Client: The Masters of Design + Innovation program at the University of Wisconsin-Madison. I currently work as a graphic designer for their program and curate the visual assets and respond to new assignments.

Challenge: This newer degree required an identity and marketing push that breaks the mold of a traditional university program.

Strategy: With a focus on life-centered design, imagination, and the potential impact they can have in the world, the design uses a playful visual language that positions the degree boldly compared to more serious-toned communications from neighboring schools. As unique and innovative as the program itself. Using vector graphics and a limited color palette, my designs utilize elements such as cartography, science, diagrams and bold fonts.

Media: Posters, stickers, merchandise, banners and other promotional material as needed.