About MD+I

Client: The Masters of Design + Innovation program at the University of Wisconsin-Madison. I currently work as a graphic designer for their program and curate the visual assets and respond to new assignments.

Challenge: This newer degree required an identity and marketing push that breaks the mold of a traditional university program.

Strategy: Designing for a program with a focus on life-centered design and imagination, I created playful visual language that contrasts more serious-toned communications from other university programs, as unique and innovative as the program itself.

Media: Posters, stickers, merchandise, banners and other promotional material as needed.