Role: UX Designer & Researcher
Team: Solo project
Deliverables: Research & Strategy, User Experience Design, Product Design, Branding Design, Prototyping
About ChefCircle
Chef Circle is a social platform for cooking that addresses the lack of a central place to share recipes, learn through videos, and connect around food. It brings together recipes, lessons, and photo sharing for everyone from professional chefs to home cooks.
Overview
This design process relied on gathering insights from user surveys, and used that information to create a prototype. The final product design allows users to create and share recipes and photos of their culinary creations.
Process
Phase 1:
Discover
Survey Possible Users
Social Media and Forum Research
Survey
I conducted an online survey with 5 users that fell into my target demographic: people who use other forms of social media.
“ I have like a million recipes saved from Instagram or Pinterest but I rarely end up coming back to them.”
“Something like a Goodreads for cooking would be cool. I’d love to challenge friends at cooking competitions.”
Phase 2:
Define
User personas
Journey mapping
Goals based on pain points
User Personas & Journey Maps
Using the data collected from my survey, I created a user persona and journey map for their responses.
Goals Based on Pain Points
Create a systematic way to find recipes and save them all into organized folders.
Have tutorials customized to the users needs and connected to recipes
Design a space where one can share their culinary work with all their cooking-interested friends
Phase 3:
Ideate
Create task flows
Taskflows
With the understanding the main pain points, I created a simple taskflow for a user creating a post.
Phase 4:
Design
Key Screens
