About Winter Design Festival

Client: Winter Design Fest is an event hosted by UW-Madison’s Masters of Design + Innovation program to connect designers across disciplines and celebrate their creative work.

Challenge: The event needed a distinct, cohesive identity that captured the innovative spirit of the design community while embracing the seasonal energy of winter.

Strategy: I created a visual system featuring foxes to represent adaptability and creativity, core traits in design, paired with snowflakes and evergreen trees to establish a festive winter tone.

Media: Posters, invitations, stickers, social media graphics, and print/digital advertisements.